Irish bettors who are eager to learn about one of the most popular operators in this area can check out our comprehensive William Hill review. This bookmaker has been in the spotlight for many reasons. Read on and learn about its key features, such as its betting experience, William Hill welcome offer when signing up, mobile app, and more.

First, its highly functional website allows users to navigate through easily. Plus, the number of different sports and casino games on this platform is pretty impressive.
Along with effective payments and well-working mobile apps, you may also opt for a welcome offer when signing up to bring your betting experience to another level. Stick with us until the end, and see the other reasons why this bookie got its high status.
Introduction to William Hill
William Hill is one of the oldest brands that started operating as a brick-and-mortar place almost a hundred years ago. Almost every bettor has heard of this operator via television, news, or the Internet.
The company offers betting and gaming services in many countries around the globe. Being available for such a long period of time, William Hill has become a very good betting site.
We say this because it offers unique and special features you may not find anywhere else. Also, the regular services are user-oriented. All this, and much more, accounts for this bookmaker’s popularity.
Overview and History of William Hill
This company carries the name of its founder (William Hill). Back in 1934, this company emerged on the horizon in the UK and became part of the stock market. It possesses licences for various markets. Among the available ones are Ireland and the UK.
Over the years, this company became one of the largest in the iGaming industry. The William Hill history shows that it went online as early as the late 1990s and early 2000s. Known for its special features, this company gained users’ trust before long.
What’s more, this brand is always up to a task regarding innovations and technology. In other words, it seeks improvements in every aspect of its operation. So, you can expect even more features that cater to your needs even more in the future.
William Hill Licensing and Security
This operator is licensed in Great Britain by the Government of this country and further licensed by the Government of Gibraltar, where it is under the regulation of the Gibraltar Gambling Commissioner.
This means that all the options you use on this platform operate according to the rules and regulations in this area. Also, the available features are completely safe to use.
William Hill safety measures are at the highest level. They include a privacy policy regarding data protection. Your information on this website is also secured by encryption. Not to mention multi-factor authentication as well as special security for payments.
Key Features of William Hill
As we mentioned a few times in our William Hill review, this bookmaker stands out from the crowd mostly because of its unique features. First of all, the website boasts a visually appealing design.
Also, the interface is somewhat simplistic and, therefore, pretty easy to navigate and use. All the important clickable buttons and links are clearly shown. Additionally, the betting section is full of sports, many of which are composed of various events.
Plus, you will find a lot of betting markets to make the whole betting experience more interesting. What seems to be one of the key William Hill features is the in-play option. You can place live bets while having special live betting odds and markets at your disposal.
You can also use features like Top Acca, enhanced odds, bet builders, etc. On top of that, you may cash in your shop bets via mobile using a William Hill Plus Card. With this card, you’ll also be able to live scores and in-game stats, along with free bets and regular offers.
In addition to the betting section, players may also visit the casino segment. Our William Hill online casino review of this part of the website showed us that it is also plentiful, as it offers a variety of games.
Moreover, you can open different subsections depending on your preferred game type (live games, table games, TV shows, William Hill online slots, etc.). Finally, the casino bonus section misses no interesting promotions.
William Hill Betting Experience
One of the most important aspects of a good operator is its sports betting and casino offer. Knowing this, this brand includes a vast range of sports you can bet on. More so, you can get your hands on plenty of betting markets. For example, sports like horse racing also feature many markets, such as each way, place, trifecta, etc.
The casino section is no exception to offering a large number of games. As soon as you enter this page, you will see new games, slots, table games, bingo, jackpot games, etc. You can play some exclusives, like the Big Bass Bonanza, which is the best game on William Hill or at least one of the best.
We tested the sports betting and casino sections and ended up being satisfied with both of them. Each section features numerous sporting events and casino games, respectively. The same goes for promotions.
The only difference between the two is that you can use a Plus Card for sports betting only, as well as read blog posts that can help you with sports betting, excluding casino games.
Sports Coverage
Just like some other William Hill sportsbook reviews, we share our thoughts about the massive number of sports that we bumped into. More precisely, you’ll find more than 35 different sporting events on this website.
Among them, you’ll run into football, basketball, tennis, darts, snooker, horse racing, e-sports, greyhounds, and more. You will also find some exotic sports like sailing, winter sports, lacrosse, and others.
No sports coverage could ever be complete without some interesting betting markets. That’s how you’ll run across standard markets like 1X2, handicap, correct score, over/under, outrights, etc.
Furthermore, you will also have unique markets, such as each team over/under, come from behind, match action, timecast, and many more at your fingertips. No sports are lacking here, and no boring markets are available; that’s what this bookmaker is all about.

Live Betting & Streaming
As we pointed out in this William Hill review earlier, you can use the in-play option on this platform. The live betting service is available for sports like football, tennis, cricket, basketball, table tennis, squash, horse racing, greyhounds, etc.
This bookie covers almost all in-play events that are otherwise available for pre-match betting. So, it’s rare to enter this section and see no matches/games/races available.
Another interesting option that goes hand-in-hand with is the William Hill live streaming service. It allows you to watch live events on this bookmaker’s website and is available for all major sporting events.
Now, let’s imagine that you wish to place a live betting on horse racing. You can open this section, find your event and click on it to see the markets. In another tab or window, you can stream this event and see how the race is going. Based on what you see and your knowledge, you can act fast, pick your market and place an in-play bet.
Competitive Odds
Sports betting comes with various aspects, one of which includes betting odds. As they directly influence your potential winnings, finding competitive odds is an important part of the betting process.
This operator offers exactly this. Namely, if we compare the odds from this site with the odds provided by some other brands, we’ll see that William Hill offers slightly more competitive odds than the majority of other bookmakers on average.
Not only that but there are also bonuses that can make odds more competitive. For instance, you can use the enhanced odds option. Pretty self-explanatory, this feature provides you with odds for some events and outcomes that are more competitive than the average odds that are globally available.
Even more, you may want to consider promotions like bet builder boosts. Such offers allow you to increase your potential winnings and enhance your potential William Hill maximum payout.
Registration & User Experience at William Hill
One of the main aspects you should have in mind before using this operator’s services is that you need to create an account beforehand. Luckily, the registration process is quick and easy.
- Open this brand’s website and click the join button.
- Press the start button and provide your email address, your mobile number, full name, date of birth, and your physical address.
- Set your deposit limits.
- Choose your username and password.
- Pick and answer the security question.
- Hit the “Create account” button.
It’s important to note that the registration procedure lasts around 3 minutes on average. It’s just a matter of minutes before you also place your deposit and have your first William Hill experience in terms of betting.
In case you wish to learn more about the sign up process on this website, we’ve prepared an even more detailed guide on how to register with William Hill on our separate page.

Mobile App & Website
As pointed out, this bookie’s website boasts a nice white and blue-coloured design. The page speed is great, and it easily fits different screen sizes. The entire interface is user-friendly, which suggests easy navigation.
As for the mobile app, you can easily find both iOS and Android versions on the App Store and Play Store. The app size is not too large, so you can download it quickly and let the automatic installation do its thing.
The desktop website and mobile app are highly functional. Regarding the available features, we found the same options on both. No matter the way, you can easily access the betting and casino section.
Obviously, the main difference between the two is not the quality but the ability to change your location while betting instead of being static. For a thorough overview, you can read our William Hill app review on our website.
Responsible Gambling at William Hill
The William Hill responsible gambling section is truly devoted to improving one’s experience and providing help. What’s interesting is that you can set deposit limits even during your account creation process.
You can also do that by visiting the safer gambling page on this platform. There are also gaming reminders that you can set. This bookie offers a nice insight into how you can take timeouts, too. Lastly, you will find plenty of helplines and websites you can turn to if you need help.
Final Verdict on William Hill
To conclude our William Hill review, we emphasise the fact that this operator is one of the most popular brands for good reason. This is mostly because it is a veteran among bookmakers that has been improving user experience for many years.
That said, you’ll find many sports, events, markets, and betting features like live betting, live streaming, and bonuses on this site. This same applies to the casino section, which contains different games, promotions, and with some games bearing the title of the best game on William Hill.
As no service or brand is perfect, we wanted to point out some possible limitations that you may encounter with this bookmaker. There aren’t many, and they usually relate to restricted live streaming or live betting events. As a final verdict, we consider William Hill a very good betting operator and an interesting casino brand.
Why is William Hill a Good Betting Site?
After a thorough investigation of this operator, we concluded that William Hill is definitely a good betting site. Once we had all the pros and cons that we placed below, it was rather easy to form our conclusion.
Pros | Cons |
---|---|
Lots of sports, events and casino games are available. | Some live betting and live streaming restrictions may apply. |
Plenty of betting markets. | |
Various bonuses. | |
Live betting and live streaming. | |
Easy to use website and mobile app. |
FAQ
The final section of our William Hill review is the place where we answer the most frequent questions about this operator.
How secure is betting on William Hill?
William Hill has a legal operating licence in this region, and all its features are safe to use. It boasts high-security levels for all its available services.
Does William Hill offer live betting and streaming?
Yes. You can use both options on this site and have in mind possible restrictions that may be on for some events.
What is the registration process like at William Hill?
The registration process at William Hill is fast and easy to complete. You need to take a few common steps before you can have a fresh account.
Why is William Hill considered a good betting site?
We found in our William Hill review that this is a good betting site because of its user-friendliness, many betting features, markets, events, and bonuses. It’s the same for the mobile app.
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